Marketing CV: prove campaigns, channels and commercial impact

State whether you are stronger in brand, content, performance, product marketing, lifecycle, social, SEO or events. A short summary that names your focus and the outcomes you typically own helps recruiters route your application to the right team.

Order experience by relevance to the role. A performance-heavy posting should see paid media and analytics evidence first; a brand role may prioritize messaging, creative briefing and campaign storytelling. Link a portfolio or case study only when you have permission to share the work.

For each campaign or initiative, clarify the goal, your personal contribution, the channels or tools involved and the result. Separate owned outcomes from team-wide results. If a metric is confidential, describe the learning cycle: hypothesis, test, decision and next iteration.

The sample lines below are fictional wording patterns—replace every figure with results you can defend in an interview. Inflated vanity metrics without context (impressions alone, for example) are weaker than conversion, pipeline, retention or cost-efficiency stories tied to a clear baseline.

Group tools by use—analytics, CRM/email, ads platforms, CMS, design collaboration—rather than dumping a long alphabetized list. Prioritize what the job description asks for and what your bullets already prove. Soft skills such as stakeholder management belong in examples, not as empty adjectives.

Choose a simple template with standard headings so keywords remain easy to parse. Build your marketing CV in Make.CV, refine it in the real-time preview and download a free PDF with no paywall or watermark before you submit.