Define your sales motion before the metrics
Open with a short summary that states your motion—SDR/BDR outbound, inbound AE, mid-market closing, enterprise hunting, channel or customer sales—and the average deal size or cycle length you know. Mention territories, segments or verticals when that context helps a reader place you quickly.
Mirror language from the job description only when it matches work you have done. Claiming enterprise multi-threaded selling without examples weakens trust. Point readers toward the pipeline stages, products and win patterns that best prove the skills the posting emphasizes.
Write bullets with quota context and honest attribution
Strong sales bullets name the goal, your activity or strategy and the result. Include quota attainment with the period, pipeline generated, win rate changes, average deal size and ramp time when they clarify performance. Prefer measured outcomes over vague claims that you are a “top performer.” Always note whether results were individual, pod or team.
The fictional examples below illustrate wording only. They are not Make.CV performance claims and should not be copied as your own. Replace every figure with results you can defend in an interview or with CRM evidence. If a metric is confidential, use approved ranges or describe process improvements without inventing attainment.
Show process and tools that support the number
Group skills into readable categories such as CRM, prospecting, demo or discovery and enablement. Prioritize tools named in the posting when you have genuine experience. A short accurate list of Salesforce, HubSpot, Outreach or Gong beats a long inventory of unused logos.
Tie important tools back to experience bullets. Saying you live in Salesforce is more convincing when a bullet explains how you forecasted, staged deals or cleaned pipeline. Keep prospect names, confidential pricing and restricted win rates out of public CVs.
Choose a clean layout and review the export
Use a readable template with standard headings so quota lines, deal sizes and tools stay easy to find. Keep dates consistent and leave room for quantified bullets. Browse Make.CV templates if you want to compare layouts before writing.
Build your CV in the free maker with live preview, then download a PDF with no watermark. Check that currency figures, percentages and company names wrap cleanly. Confirm the exported text remains selectable before you submit.
Frequently asked questions
Should I list quota attainment for every year?
Highlight the strongest recent periods with clear dates. If early years were weak or incomplete, focus on ramp progress, pipeline quality or process wins instead of inventing percentages.
How do I credit team deals honestly?
State your role—hunter, closer, overlay or pod contributor—and use language that matches your CRM attribution. Avoid implying sole ownership of a multi-threaded win.
What if my company forbids publishing exact revenue?
Use approved ranges, relative quota attainment or non-sensitive process metrics such as meetings set or stage conversion. Never invent numbers or disclose restricted accounts.
Do SDR metrics belong on an AE resume?
Yes when they show pipeline creation, qualification quality or ramp relevant to the AE role. Reframe toward opportunities sourced and conversion, not activity volume alone.