Name your content focus and audience in the summary
Open with a short summary that states your specialty—SEO blog writing, product documentation, thought leadership, newsletter editorial or B2B long-form—and the audiences you know, such as developers, buyers, clinicians or consumers. Mention CMS tools, languages or regulated industries when that context helps a reader place you quickly.
Mirror posting language only when it matches work you have done. Claiming technical SEO, ghostwriting or interview-based features without examples invites hard editing tests. Point readers to the series, briefs or published URLs that prove the skills the job emphasizes. Keep campaign budget ownership and ad creative direction on a marketing CV unless the role truly mixes both.
Write bullets that connect briefs, craft and measurable outcomes
Strong content bullets name the brief or series, your ownership and the result. Include publish cadence, organic sessions, time-on-page, newsletter open rates, assisted conversions or support-ticket deflection when they clarify impact. Prefer measured outcomes—pages ranked, articles shipped per cycle, engagement lifts—over vague claims that you are a “storyteller.”
The fictional examples below illustrate wording only. They are not Make.CV performance claims and should not be copied as your own. Replace every figure with results you can support with Search Console, analytics or editorial reports. If metrics are confidential, use approved ranges or describe the editorial process without naming restricted clients.
Show editorial systems and SEO fluency without keyword stuffing
Group skills into readable categories such as research and interviewing, SEO and content briefs, CMS and publishing, editing and style guides, and analytics. Prioritize tools named in the posting when you have genuine experience. A short accurate list of Ahrefs or Semrush, Google Docs workflows, WordPress or Contentful beats a long inventory of tools you opened once.
Tie important skills back to experience bullets. Saying you own SEO content is more convincing when a bullet explains keyword research, outline quality, internal linking and what changed for organic traffic. Link a curated portfolio or sample pack in your header or summary so recruiters can verify voice and structure quickly.
Choose a clean layout and review the export
Use a readable template with standard headings so publishing volume, niche expertise and portfolio links stay easy to find. Keep dates consistent and leave room for quantified bullets. Browse Make.CV templates if you want to compare layouts before writing.
Build your CV in the free maker with live preview, then download a PDF with no watermark. Check that portfolio URLs, tool names and series titles wrap cleanly. Confirm the exported text remains selectable before you submit.
Frequently asked questions
Should I list every article I have ever published?
No. Curate three to six representative pieces or series that match the role. Link a portfolio page rather than flooding the CV with URLs.
How is a content writer CV different from a marketing CV?
Content writer CVs emphasize editorial craft, SEO writing and publishing systems. Marketing CVs emphasize campaigns, channels and often paid or lifecycle programs. Use both lenses only when the job truly mixes them.
Do freelance or ghostwritten pieces belong on the CV?
Yes when you can discuss them and clients allow attribution. Label ghostwritten work carefully and describe the brief, research and outcomes without breaking NDAs.
How should I handle SEO metrics that fluctuate?
Use ranges or time-bounded windows you can defend, such as a measured quarter. Avoid claiming permanent rankings you cannot reproduce in an interview.